AND JUST A FEW CASE STUDIES

SAFE HANDS CREATE CASH

Working with a financial services company, The Profit Doctor suggested that they invest in a second-hand safe and then extend their will-writing service to include will-storage. This simple idea put an additional £36,000 on their profits in the following 12 months.

CONTROL FREAK LETS GO & STAFF BLOSSOM

The Profit Doctor was called in to advise on the launch of a subsidiary operation, as the natural extension to a highly successful recruitment company. During the first quarter of its trading year, the newly born company, produced turnover in excess of £50,000, and enabled the managing director to purchase a brand-new Mercedes E-Class. This was achieved when the Profit Doctor helped the MD realise that he (or, as the MD later freely admitted, his ‘control freak!’ mentality) was the only constraint on further expansion! By true teamwork, delegation, and empowerment the MD freed up the vital time to pioneer his new venture and release the huge potential in his staff to run his existing business like clockwork.

A VERY DIRTY WEEKEND

By building many "critical non-essentials." to the service proposition of an adventure holiday company, the Profit Doctor helped increase turnover by over 130% in just 12 months. More importantly, the volumes of repeat business, and personally recommended business was immediately noticeable.

Without giving away too many ‘trade secrets’ that have now been implemented by the client, imagine the impact of a couple of silly little suggestions!

Stressed executives would turn up on a Friday afternoon, swapping their prestigious Porches, Mercedes & BMWs for a weekend of; off-road trail riding, muddy adventures, great beer, hearty pub meals and true camaraderie. The adventure firm provided excellent tuition, safety wear and tip-top motorcycles for the job. Now imagine customer’s delight as they collected their cars to find the following note inside!

“ We truly hope you had a great adventure and thank you for your custom.

• Here are clear, simple instructions of how to return to the Motorway by the quickest route out of our maze of country lanes.
• You’ll notice that we took the liberty of washing your car using the new XYZ wax and shampoo, which is guaranteed to clean, protect and not harm quality paintwork.
• Please enjoy the sandwiches (we noticed you like crab & mayonnaise), fruit and soft drink (it was orange, wasn’t it?).
• Your complimentary souvenir T-shirt is in the boot, together with your ‘come again’ and ‘send a friend’ vouchers for a discount next time.
• Thank you and have a safe trip home.”

DON’T LEAVE RESULTS TO CHANCE

By applying proven methods when training sales teams, the Profit Doctor has seen sales turnover increase by 248% and the time spent working reduced by 30%. Here the Profit Doctor trains the team in a very powerful and proven systematic-approach, which delivers outstanding, results every time and is easily tested against control groups who did not benefit from the ‘edge’. The Profit Doctor is now being asked to train the training department of a High Street Plc in how to do precisely this.

DELUSIONS OF INDISPENSIBILITY CURED

His very first client, a highly successful engraving firm based in the Thames valley, was run by an owner manager, who was literally working in excess of 80 hours per week, week in-week out! He was the last to notice that he was heading for either a massive heart attack or his first nervous breakdown! After just six weeks of "treatment" he had reduced his workload to a more manageable 40 hours per week and increased his turnover by 28%.

Here the Profit Doctor encouraged the owner to employ and train two enthusiastic trainees, who were keen to accept the disciplines of meeting high standards and deadline management from the start of their new careers. The owner then booked time into his previously hectic diary to meet his own deadlines for family, friends and football. Prices were raised immediately, without one single comment or loss of customers (who all valued quality, reliability and timely delivery above price). This meant he was spending more time with his family, reducing his golf handicap and watching his beloved Reading Football Club.

POWER OF CLARITY- OR HOW TO HERD CATS

During a normal coaching programme the Profit Doctor suggested one simple approach to the managing director of an IT company, that helped secure a £12,000 contract the very next morning, despite the meeting appearing: daunting, complex, convoluted and virtually impossible to manage.