SHORT BIOGRAPHY OF GREG HADDOCK
Your business coach is Greg Haddock, founder and Managing Director of the Profit Doctor Ltd. You may by now, be a little curious, so here’s a short biography written by W F Atkinson of Successus Ltd.
Despite a deprived childhood, a successful yet boring start in business, and against all the odds, Greg won a mature student place at Medical School. This was after two gruelling years of intense night school study, numerous rejections by establishment-minded Deans and then the passing of all three sciences.
Amazingly, and after all that, he declined his hard won place in favour of the challenges of sales and marketing. He had however proved that it was possible to complete an education through hard work plus determination, and also that anything in life was truly possible, if your goal was clear and strong. This, he explained (plus a visit to the Morbid Anatomy Dept!), was the event that triggered his life long passion for personal development and motivation.
For the past twenty years he has enjoyed a glittering career in marketing, sales and senior management. Not only did Greg achieve spectacular sales and management results, he also increased the profitability of every single organisation he ran.
Little did he know those early years were to sow the seed for an exciting new venture early in the next century. Greg’s pedigree includes helping a diversity of businesses ranging from; adventure travel, event & venue finding, estate agents, medical finance, recruitment, business transfer, management training plus blue chip companies (Allied Dunbar, American Express, Prudential) in both start up and development roles.
His reputation and track record earned him the ultimate accolade of being called in as the development director for a major Plc, responsible for mergers & acquisitions, business growth, marketing, brand creation and change management. This was the chance to major on his strengths and wealth of experience in one truly demanding role.
Throughout his successful career there has been a theme of being an excellent manager and coach combined with a lust for personal development. This passion also led to a contribution to the foundation work for the UK College of Life Coaching.
When asked about his business philosophy and what prompted him to start Profit Doctor he modestly explained,
“Business is about a fundamental understanding of two areas. People and money. This profound insight has to be simplified; yet all the depth, complexities and technicalities need to be readily available. They are typically not needed because it is the elegant and simple things that often have the most impact.
"I have a very special gift for helping people get the best from themselves and their businesses. I’ve always been grateful for the thanks, praise, compliments and the numerous, hauntingly repeated messages from well wishers along the lines of – ‘so why on earth don’t you do this by creating your own company?’ finally it sunk in!
"So I started a modern business based on the old fashion values of: honesty, integrity, caring and treating all with respect.”
And so the adventure began……
With the kind permission of W F Atkinson
